About design protection

About design protection

Why should you apply for design protection?

In today’s market, the importance of design and figure has increased significantly. By applying for design protection, you can use it as a competitive tool. To apply for design protection for your product means that you obtained exclusive rights to the product appearance by registration. By applying for design protection in Sweden regarding your registration in one or more periods of five years from the date you submitted the application. You choose the number of periods and you can choose to renew your registration for a period of five years at a time, up to a maximum of 25 years.

Design protections offer only protection for appearance, but more and more are looking for design protection in combination with patent protection to ensure exclusivity for both appearance and technical solution. This combination may provide a comprehensive protection that gives you an unbeatable competitive edge!

Two basic requirements for your invention to get design protection:

  • Your design must be new.
  • Your design must have individual character.

Novelty

Your design is recognized as a novelty if no other identical design has been made publicly prior to the date of application for registration or the date of priority. Designs are considered to be identical, even if the differences exist only in immaterial respects.

Individual character

Your design is considered to be distinctive if it differs from the overall impression from the prior design which has been made publicly prior to the date of application for registration or the date of priority.

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